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Halfway Toyota Fourways is one of Toyota's flagship dealerships and has been in the Fourways area since 2000. It is privately owned and part of a group of dealerships based mainly on the KZN South Coast.
Before and up to 1947, the town of Umzinto was the centre of the mid South Coast. There were no coastal roads and double-lane highways around back then, nor even dreamt of. A trip from Port Shepstone to Durban was quite an outing, with the only route winding through Umzinto along sandy tracks towards Illovo where the tarmac eventually began.
Between Umzinto and Scottburgh, the route wandered its way down to the coast at Park Rynie, where Saunders Garage was located. The business was sold to Murray and Daddy of Umzinto and in 1965 the directors of Murray and Daddy - A.M. Edwards, G.B. Payne and J.G. Baikie (Snr) changed Saunders Garage to Halfway Service Station. This name was chosen because the service station was roughly the halfway mark between Port Shepstone and Durban.
 Shortly after the name change an opportunity arose to purchase a relatively "unknown" and "untried" franchise of a new Japanese automaker named Toyota. The decision to invest in this franchise was a challenging and risky one, but Mr John Baikie (Snr) never regretted his decision, since Toyota grew from strength to strength into the reputable name it is today.
Eventually, Mr John Baikie (Snr) took over the running of Halfway Service Station, which incidentally still stands on its original site today. He saw an opportunity to buy out Halfway Toyota Park Rynie from his partners to become the sole owner. When John Baikie (Snr)'s son, George matriculated and had completed his compulsory military service, he began his apprenticeship at Scottburgh Motors before moving across to Halfway Toyota. It was here that George first dived into the admin and sales divisions, before completely taking over the business from his father.
 The business has expanded considerably since then with Halfway Toyota Dealerships now including Widenham, Howick, Port Shepstone, Uvongo and Halfway Toyota Fourways in Johannesburg. The Halfway Toyota group gained presence in Johannesburg in Fourways when an existing dealership, Bryanston Toyota was acquired. It changed its name to became Halfway Toyota Fourways in 2000 and has subsequently become one of the flagship Toyota dealerships in South Africa. In the latter part of 2008 Honeydew Toyota in Johannesburg was purchased and then in the early part of 2009 Lexus Fourways became the latest acquisition.
Halfway Toyota Fourways presently is the largest Toyota Dealership under one roof, prominently located @ The Arena in William Nicol Drive, on the corner of Leslie Road. In our impressive showroom customers are likely to find the full Toyota range displayed in a pristine environment.
At Halfway Toyota Fourways customers are being offered a “one stop shopping experience”. When purchasing a new or pre-owned vehicle all finance and insurance requirements can be provided by well qualified Finance & Insurance managers in the up market F&I Center. A dedicated accessories shop has most Toyota accessories on display, where the appropriate accessories may be chosen to beautify or personalize that special Toyota. Well trained staff at the in-house Fitment Center will assist with the fitment of chosen accessories.
The workshop at Halfway Toyota Fourways has been totally rebuilt and boasts the latest technology, including wheel alignment equipment, in order to service or repair any Toyota by specialized and well trained technicians. The workshop is supported by a parts department, which carries a wide variety of Genuine Toyota Parts and all Toyota’s receive Genuine Toyota Motor Oil in the high tech workshop.
The Café @The Arena provides a relaxing environment for refreshments and a light meal to enjoy at any time during a visit to this landmark dealership: or simply enjoy a great cup of coffee.
Halfway Toyota Fourways @The Arena also offers a fully equipped conference facility with a 50 seater auditorium, which can be booked for any occasion. The best and most technical 4X4 track in Johannesburg is housed on site and forms part of the conference facility.
A visit to this impressive Toyota mega dealership will be a worthwhile experience when looking for a new Toyota, an Automark vehicle, parts and accessories purchases, the need for the workshop department or any conference.
BEST ADDRESS, BEST PEOPLE, BEST PRODUCT !
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